Hoggs & Sons Co. case study
The client wanted to open a BBQ Restaurant, but didn't know how to cook. They settled on creating a T-Shirt company with a special emphasis on funny and unique food themed designs.
We began by helping them to define their target client base. Quirky Foodies are on the look out for cool ways to express their individuality and their love of food.
Once we identified their audience we created
three unique StyleScapes. These helped define the branding and positioning strategy for Hoggs and Sons Co.
These customized StyleScapes were integral to creating branding: logos, fonts, color palette etc. It helped characterize the look and feel of images and icon elements.
In the end the client loved their new branding and could not wait to get started.
